Why Create a Business Marketing Video?
The average internet user watches up to 200 videos per month. This may include anything from news, entertainment clips, personal videos, advertising videos, and of course business marketing video and advertisements.
It is a fact that video engages people in a way that photos and text could never do on their own. For business owners large and small, using video as a marketing tactic puts faces and personalities to your brand image, while also demonstrating your authenticity. To top that, applying video to social media networks is said to be able to boost conversation rates by as much as fifty percent. There are other statistics that show the value of video:
- Video is 6 times more cost effective when compared to print or mailings
- With proper optimization, video increases the chance of first page Google results by 53 times
Video in these times is an effective tool that any business, large or small, should use to enhance their marketing efforts on any channel. A video doesn’t necessarily have to be a big Hollywood production to be engaging and effective. What it has to do (and this is very important) is that it has to show how you can solve a viewers pain on a problem they have, or give them something they want. Basically, it has to show them “what’s in it for them”. You can make the fanciest, most expensive video you can conceive of , but if it doesn’t address these needs, it is a waste of time and money.
Types of Business Marketing Videos
If you’re not sure what you’d want to produce a video about, here’s a few effective tips that can help you come up with ideas to create an effective business marketing video that is not only informative, but will also help reveal your business’s “personality” and bring you closer to your clients.
- Take Advantage of Customer Testimonials
Your company or brands’ best fans can explain how your products or services solved a problem or improved their lives. This will help prospects envision themselves in the stories of real people.
- Introduce Your Staff
This simple method can help show your dedication, passion, and commitment to customer satisfaction. It can also create a greater connection with customers by showing them the faces and personalities of your employees and making them comfortable with working with your staff.
- Demonstrate New Products or Service
Don’t just tell customers about how a specific product or service works, bring your demonstration to life so that they have a clear understanding of what and how you’re offering something
- Offer a Video Tour of Your Office or Locations
Add some excitement and uniqueness to your website by providing a first person perspective, possibly on your “About Us” page. This can show that you have the resources that they are looking for and again produce a level of comfort with your company.
These and many other types of business marketing videos have a great success rate of gaining business exposure. Producing business marketing videos is not a daunting process. Here are a few things to keep in mind that should help make your video shoots simple, smooth and effective:
- Again, remember it most include “what’s in it for them,” and solve a problem or give them something they want for their business.
- Incorporate a call to action. Be sure to add interactivity within your video, such as contact information.
- Don’t make it too complicated. The topic can be very simple and remain effective.
- Keep it Brief. Remember that the final video will only be a couple minutes long.
Remember, video is more fun and entertaining than reading, and is an effective marketing tool that can make your message accessible to just about anyone all over the world. Even if you’re on a budget you can have an effective video solve your problems.