Moving towards encouraging engagement on YouTube, a change in the way videos are ranked is coming. The change is significant, and it can drive your channel in an entirely new direction.
YouTube is putting more emphasis on “Video Discovery Features” to incorporate a heavier weight on the length of time a video engages its user rather than how many clicks the video has. The obvious ramification is that content is going to matter a whole lot more. Where a video used to pop up on search based on the number of clicks it received, it’s now going to have to compete in the area of keeping the viewers through the entire video.
This trend follows the general search trend towards quality. If your channel is giving viewers stuff that keeps them glued to the screen, you will be successful.