The Three Phases of Video Production

The Video Production Process

Every video production project is different and requirements can be either more or less for your project. However this is a description to help you understand the process for a typical video production.

Video Pre-Production

The video process starts with a Pre-Production phase where in meetings with your production company, everyone will decide and agree on what your message is and what you want your audience to do after they see it. From there a script is built which includes a description of the shots, required graphics, animations, narrative or dialogue and music.

Your video company will scout the locations where shooting is planned and determine such things as if it is too noisy, when is the sun in the right place and other issues such as lighting needs that must be included in the plan.


On the actual shoot, the Production phase, you’ll find someone responsible for camera operation, lighting, sound, make-up and directing the action while being certain the planned scenes transition properly (continuity). Someone also may be logging (keeping track) of which taped shots are the ones, that will be used and monitoring the script to be certain every required shot is accomplished. And, recognize, if actions, even as simple as moving a lever, must be videotaped, there may be numerous takes till the proper shot and timing is accomplished.


Once the videotaping is completed, the project enters what is called Post-Production. This is the editing phase and today this is done on computers with lots of hard drive storage. The selected takes are digitized (encoded from videotape played into the computer), trimmed, and arranged on a timeline in editing software. Animations, transitions between shots, graphics, voice and all the other required pieces are created, added, timed, paced and manipulated in the computer.

If a voice-over (VO) for narration is done, it will typically be in a sound booth or sound studio with the voice timed to the action in the script. It is also in this phase where the finished video can be encoded into a format where it can be viewed on the web.

Bear in mind, an animation that takes 5 seconds to play, may take hours to create. For even a short five-minute video, between planning, shooting and editing, it can take many man-hours.

These are all things your video production company does, relying on you usually to input on the projects objectives, provide information on your company, schedule your people, who may be in the video, and setup logistics if video will be shot on your facilities. As the project progresses you’ll also provide input and review the progress.

Richard DePasoAardvark Video


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