The Basics 3 – Choosing Your Video Production Company:
In our previous Business Video Production blog series, we covered basic questions to ask when looking for a video production company, covered the processes and techniques of recording presentations and recording at trade shows, and how it all provides value added and business success. Now that we’re on “The Basics,” here are important necessities that a video production company should be able to display before you select them.
This is what you should look for when selecting a video production company:
The video production company should be able to show you examples of work they have done, similar to the type of work you need done.
Because of the ease of purchasing very good video equipment today, many people buy equipment and claim to be in the video production business. They may have a winning personality and sway you with their sales pitch. Unfortunately when it becomes time to satisfy your requirements, they will be learning with your project and the results will be disappointing.
When the video production company meets with you, they should emphasize discovering what your objectives are and learning as much about the subject as possible.
If this is not done, or if the company says, “we’ll show up and tape,” watch out! The majority of a video project effort goes into the planning, or the pre-production phase. Inexperienced video companies don’t realize this. Without the planning, they may shoot and then realize that the story line doesn’t work properly and they can’t use anything they shot.
If the video production company offers to do the project at a price that seems very inexpensive, it’s probably because they don’t plan or know how to do the effort necessary for your job to be successful. You’ll essentially “get what you pay for”
For every minute of a finished video, between scripting, scouting locations, shooting, editing, designing graphics, animations, and choosing and inserting appropriate music, a video production company might spend 20 hours or more of work effort.
The video production company should be able to provide a list of recent customers that you can speak with to learn about their experiences.
If this isn’t available, or if you are not pleased with what these “references” tell you, this is a big “Red Flag”. A Video Company should strive to satisfy their customers needs and if there is any inkling of trouble, the same is likely to happen to you.
You should feel very comfortable with the people in the video production company you will be working with.
A good video production company will try to make the experience pleasant for you. They will be helpful and work at making you happy. If you sense personality traits, conflicts or lack of concern for your needs, these will be magnified as the project progresses.
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