Business Video Production
Recording at Trade Shows
Written by Richard DePaso
Business Video Production for Trade shows:
In our experiences with business video production, we’ve frequently helped people who are involved with trade shows such as; meeting planners, exhibitors, show organizers, and presenters increase the benefits and ROI of their effort with trade show video projects.
Every meeting planner knows that for any large meeting, implementing a video for business and using audio/visual techniques plays a major role in creating the staging for displaying information during presentations. However, there are other equally important aspects of video production which are sometimes overlooked and omitted from meeting, convention and trade show planning. These aspects give added value and subsequent utility and financial return on what occurs at the event. If your business video production company includes this planning and capability you are doing a more complete job for clients and providing value added and additional revenue for your company. Let’s look at not only the benefits to you but also to your client.
Trade Show Video for Business
If you are a convention planner running a trade show, you know how the revenue stream is fed by exhibitors showing their products and the number of attendees. The lifeblood of sustaining a show is to attract exhibitors. You can tell exhibitors about your show but there is no way for them to see and identify with how it can help them like viewing a professionally produced video for business where they can see, hear, and identify with the experiences and successes of current exhibitors. We recently did four videos for a trade show producer for this purpose. Each one was tailored to match the vibe and customer base of each individual show. The organizers’ sales team that are now able to use these videos as a “tool” are ecstatic with their results attracting new exhibitors.
At every show there are presentations and seminars. A presenter has likely spent months preparing and rehearsing the perfect presentation. After the presentation, a month or even a week down the road, will people remember what was said? Did everyone who should have seen the presentation see it? Once a presentation has been made the value of the content and effort need not end, and it definitely shouldn’t be limited to the people attending. Utilizing a business video production company allows the content to be documented and distributed either with media such as DVDs or put on the web allowing distribution to a much larger universe. Many times the presentations can be live streamed in real time over the web to large audiences who couldn’t attend. If the presentations are part of a paid program such as continuing education, the distributable content such as a DVD set or web access can be value added to the seminar cost and a convenient alternative to note taking, as well as a product which can be sold.
Using Video Production for Exhibitor Publicity
If you are an exhibitor at a show you’ve spent money on your booth, travel, and on your employee accommodations. You are hoping that by exhibiting you are going to get new customers and increased business from current customers as a return on your exhibit investment. Your visitors and current customers can be a valuable source for a business video production, by recording testimonial interviews, getting more publicity on your exhibit, or having your best sales reps do demos on your product or service. The finished product can be used as video for your website, or as other promotional material that allows you to keep generating a return on your booth investment.
Often, even in difficult times as a company, you want to reward your employees or generate morale and team building by sponsoring events such as golf outings, trips and dinners. Having a video production company to record these events is always well received and can be a lot of fun while adding to your goal accomplishments.
There are many more instances where a business video production can add favorably and financially to your venue. Our website can provide you a lot more information and professional examples on how video can help you increase ROI and drive in new business from your involvement at trade shows.
Other Trade Show and Convention Video Production Info
I’ve only touched on a portion of the types of trade show activities which can be benefited by a video for business. Everyone has seen how a video keynote can motivate the days activities, or how using a product demo or press conference can be used to display a new product and also for subsequent marketing. The more you think about it, I’m sure you’ll get ideas on how having a video for business can help you or your clients achieve more at a trade show.
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