History of Producing Political Ads
Aardvark Video has been in business since 1987 started in NY and branched out to Las Vegas in 2001. While we were in NY, there was a great deal of media sophistication even in the 90s. Most communication to groups of people was done with video. That included internal and external training and communication (same consistent message to all), marketing, sales, publicity, policy announcements, business commercials, and more including producing Political commercials.
Social Media hadn’t yet arrived but one of the project types we did was working with PR agencies and campaign managers, producing a lot of political commercials. I remember doing commercials for County Executives and Lt. Governors in addition to local Sheriffs, Legislatures, and more.
What is laughable today is that all recording and copying was on tape not digital and to get a commercial on CBS required converting our BetaCam SP master in a cassette to 1″ tape on a reel. Today, we just have to email a file.
When we moved to Las Vegas, we expected the same interest but at that time, in the early 2000’s when we reached out to political campaigns there was no interest. Periodically we tried to work with various campaign managers but got no response.
We did work for one political party that had us produce video training for canvassers and I can tell you that party did well in the election cycle.
Fast forward to today with the supercharged political climate and our TV being taken over by commercials during the election cycle. Now we are also working directly with the people running and finding that these people are anxious to get their message out.
What We Can Add
We are much more than just a bunch of technicians that produce pretty videos. We research the candidate’s positions and provide insights into their constituencies’ demographics and concerns. We build messages designed to appeal. We also have the capability to get commercials on various distribution channels such as Social Media, and other state-of-the-art platforms, in addition to Broadcast TV.
And we are finding that now, unlike 20 years ago, candidates recognize that it is important to get their message to the voters.
We Can Help Candidate Now!
Elections are next year but to get a message out, we are working with several candidates already and look forward to helping others this election cycle. Reach out to us at 702-897-4477, aardvarkvideo@gmail.com if you’d like our help.
Tags: aardvark video las vegas, Aardvark Video produces Political Commercials, Las Vegas Video Production, Video Production in Las Vegas
