Video is Taking Over Content Marketing by Storm
We created an online marketing video this month for Americana Safety. This is a company that provides safety consulting, training and expert testimony for court cases. They wanted something that would concisely provide information on their services and entice potential clients to call.
This involved us working with the client on script enhancements months in advance, developing a storyboard of what would be shown to correspond to the audio, a location scout of the premises, gathering all the other video and stills to be used, and then the actual shoot and the edit. We put in the effort to be certain the room was absolutely perfectly lit, which you can see in the professional appearance of the subject and background in the video.
Online video is without a doubt changing the way audiences engage with content, ads, brands, etc. Small business and enterprises alike are noticing the rapid growth of video and have been taking advantage to show what their product or service is and how it satisfies needs for potential clients thus generating new business.
According to research done by Ascend2, 85% of companies find success with video marketing.
With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their marketing mix do so at their peril.