The Value Added to Convention Planners by Video Production
Written by Richard DePaso
We are a Las Vegas video production company, and help people who are involved with trade shows such as convention planners, exhibitors, show organizers and presenters increase the benefits and ROI of their effort with trade show video projects.
Every meeting planner knows that for any large meeting A/V plays a major role in creating the staging for displaying information during presentations. However there are other equally important aspects of video production which are sometimes overlooked and omitted from meeting, convention and trade show planning. These aspects give added value and subsequent utility and financial return on what occurs at the event. If you include this planning and capability you are doing a more complete job for clients and providing value added and additional revenue for your company. Let’s look at not only the benefits to you but also to your client.
Trade Show Marketing Video
If you are a convention planner running a tradeshow you know how the revenue stream is fed by exhibitors showing their product and attendees attending. The lifeblood of sustaining a show is to attract exhibitors. You can tell exhibitors about your show but there is no way for them to see and identify with how it can help them like viewing a video where they can see the show, hear and identify with the experiences and successes of current exhibitors. We recently did 4 videos for a tradeshow producer for this purpose. Each one was tailored to match the vibe and customer base of the individual show. The organizers sales people using this “tool” are ecstatic with their results attracting new exhibitors. An example is on the link at the bottom of the page.
Presentation Recording
At every show there are presentations and seminars. A presenter has likely spent months preparing and rehearsing the perfect presentation. After the presentation, a month or even a week down the road, will people remember what was said? Did everyone who should have seen the presentation see it? Once a presentation has been made the value of the content and effort need not end nor need it be limited to only the people attending. Video taping allows the content to be documented and distributed either with media such as DVDs or put on the web allowing distribution to a much larger universe. Many times the presentations can be live streamed real time over the web to large audiences who couldn’t attend. If the presentations are part of a paid program such as continuing education, the distributable content such as a DVD set or web access can be a value added to the seminar cost and a convenient alternative to note taking as well as a product which can be sold.
Exhibitor Publicity
If you are an exhibitor at a show you’ve spent money on your booth, on travel and on your employee accommodations. You are hoping that by exhibiting you are going to get new customers and increased business from current customers as a return on this investment. Your visitors and current customers are an ideal source for recording testimonial interviews, getting more publicity on your exhibit or having your best sales people do demos on your product or service. These can be used on your website or part of other promotional material and allow you to keep generating a return on your booth investment.
Event Recording
Often even in difficult times as a company you want to reward your employees or generate morale and team building by sponsoring events such as golf outings, trips and dinners. Recording of these events are always well received and can be a lot of fun while adding to your goal accomplishments.
There are many more instances where video production can add favorably and financially to your venue. Our website can provide you a lot more information on how video can help you increase ROI and drive in new business from your involvement at trade shows.
Other Trade Show Video
I’ve only touched on a portion of the types of trade show activities which can be benefited by a video. Everyone has seen how a video Keynote can motivate the days activities or how using a product demo or press conference can be used to show a new product or used for subsequent marketing. The more you think about it, I’m sure you’ll get ideas on how video can help you or your clients achieve more at a trade show.
If we can help, we are always available for a free brainstorming session to help you with your ideas. You can use this link for information on how to call or contact us.
Further examples of these and other trade show, convention and meeting videos can be found on our website.