Business Video

The Basics 1 – What Does Video Production Cost:

In the previous Business Video Production blog series parts 1 through 5, we addressed what a company or businessman needs to do when planning different types of business video projects. We will be adding to that series with other blogs.

With this and other modules titled “The Basics”  we are going to talk more about the video production process itself.

Today’s proliferation of decent-quality, low-cost video production cameras and editing software has put video production within reach of practically anyone, but it takes more than equipment to create engaging video. It requires hard-earned experience, technical expertise, and talent. In addition, the cameras, mics, lights and software used by video professionals produce much better images and sound. And because video is a complex process of shooting, directing, recording, lighting and editing, it often takes a team of specialists to truly create a great video production.

Depending on the scope of your project and your video production team of specialists’ budget, a professional video project can require as few as one or two people (typically a videographer and an editor – sometimes one doing both) or a whole team of specialists and assistants.

Therefore, the overall cost of a video production is determined by three main factors:

1. Time: The more elaborate a video production, the more time is required. High-quality video productions take more time in the planning, shooting, and editing phases; the Three Phases of Video Production.  Someone sitting and talking into a camera is much more elaborate than shooting in multiple locations with multiple lighting setups.  Simple editing together clips takes less time than a video with elaborate animations, graphics, voiceovers, music creation, and other enhancements.

2. Talent: A more talented and experienced video production company will always produce a better product.  It’s like choosing a doctor where you want the best for the job and better talent usually costs more than someone just starting out.

3. Tools: Most people have all the tools they need to produce a simple video on their smart phone, but in the end “you get what you pay for”. Professional-level cameras, lighting kits and post-production editing software (and the people who know how to use them to tell your story effectively) cost money.

In the next module of “The Basics” series, we’ll discuss “Levels of Video Production” from amateur to Hollywood with reference costs.

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