We’ve frequently helped people involved with trade show events such as show organizers, meeting planners, exhibitors, and presenters increase the benefits and ROI of their effort with trade show video projects.
Every show organizer knows that for any large meeting, implementing audio/visual elements plays a major role in creating the staging for displaying information during important presentations. However, there are other equally important aspects of video production which are sometimes overlooked and omitted from planning.
These often overlooked video production opportunities give added value, subsequent utility, and financial return on what occurs at the event.
If you hire a video production company as a synergistic partner you are doing a more complete job for your clients, providing value-added and additional revenue for your company.
Let’s take a look at not only some of the benefits to you but also to your client.
Trade Show Video for Business
If you are a trade show organizer, you understand how the revenue stream is fed by exhibitors showing their products and the number of attendees. The lifeblood of sustaining a show is to attract exhibitors and attendees.
You can tell exhibitors and attendees about your show with text but there is no way for them to see and identify with how it can help them like viewing a professionally produced video where they can see, hear, and identify with the wealth of exhibits, experiences, and successes of current exhibitors and attendees.
Very often we are asked to provide a highlight video of the show to motivate future exhibitors and attendees to register for future shows.
At every trade show, there are presentations and seminars. A presenter has likely spent months preparing and rehearsing the perfect presentation.
After the presentation, a month or even a week down the road, will people remember what was said? Did everyone who should have seen the presentation see it?
Once a presentation has been made, the valuable content and effort put into it shouldn’t be limited to the people attending.
Utilizing a video production company allows the content to be documented and distributed via social media or company websites. The presentations can even be live-streamed online via social media, YouTube, or a custom site to large audiences who couldn’t attend.
If the presentations are part of a paid program such as continuing education, the distributable content whether it’s hosted online or on flash drives can be value added to the seminar cost and a convenient alternative to note taking, as well as a product which can be sold.
Using Video Production for Exhibitor Publicity
If you’re exhibiting at a trade show you’ve spent money on your booth, travel, and employee accommodations. You hope that by exhibiting you’re going to get new customers and increased business from current customers as a return on your exhibit investment.
Your visitors and current customers can be a valuable source for a video project by recording testimonial interviews, getting more publicity on your exhibit, or having your best sales reps do demos on your product or service.
The finished product can be used as a video for your website, social media, or as other promotional material that allows you to keep generating a return on your booth investment.
Often, even in difficult times as a company, you want to reward your employees or generate morale and team building by sponsoring events such as golf outings, trips dinners. Having a video production company to record these events is always well received and can be a lot of fun while adding to your goal accomplishments.
There are many more instances where video can add favorably and financially to your venue. Our website can provide you a lot more information and professional examples on how video can help you increase ROI and drive in new business from your involvement at trade shows.
Other Trade Show and Convention Video Production Info
I’ve only touched on a portion of the types of trade show activities which can benefit from video production involvement. Everyone has seen how a video keynote can motivate the activities, or how using a product demo or press conference can be used to display a new product and also for subsequent marketing.
The more you think about it, I’m sure you’ll get ideas on how including video production in your marketing plan can help you or your clients achieve more at a trade show.
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